Whole Foods Midwest : Make it Local : Maggie’s Organic Clothing
After creating a successful viral video campaign for Whole Foods Rocky Mountains, HiLo Media was chosen to create a 12-video series profiling different local vendors for Whole Foods Midwest throughout Illinois, Wisconsin, and Michigan. Director of Photography Charles Heilig found himself at farms, breweries, coffee roasting facilities, and fish hatcheries (to name a few stops on the whirlwind tour).
The filming for these 12 videos was completed in an incredible 5-day tour of three states.
Charles and producer Joseph Nilo collaborated on editing these fun profiles, and Nilo completed the audio & video post-production for launch as a viral video series.
Maggie’s Organics was founded in 1992 on the premise that workers should be treated ethically and that clothing should be durable, affordable and constructed of environmentally sustainable materials.