Whole Foods Midwest : Make It Local : Star Valley Flowers

After creating a successful viral video campaign for Whole Foods Rocky Mountains, HiLo Media was chosen to create a 12-video series profiling different local vendors for Whole Foods Midwest throughout Illinois, Wisconsin, and Michigan. Director of Photography Charles Heilig found himself at farms, breweries, coffee roasting facilities, and fish hatcheries (to name a few stops on the whirlwind tour).

The filming for these 12 videos was completed in an incredible 5-day tour of three states.

Charles and producer Joseph Nilo collaborated on editing these fun profiles, and Nilo completed the audio & video post-production for launch as a viral video series.

Star Valley Flowers is located two hours southwest of Madison, Wis., tucked away in a town called Soldiers Grove. They produce specialty cut flowers, especially woody ornamentals and perennials.

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