Our software development clients love their software tutorial and training video content. Whether you develop or market software for iOS, Android, Mac, Windows, or SaaS, good training videos can help out in many ways.
Here are 4 reasons why:
Reduced Support Costs
Support requests can be answered by simply pointing them to a page of self-help content. Many of our clients pick their top support requests / FAQ content and create videos from those topics to help their users answer their own questions.
Often potential customers will check out tutorial videos before they buy as a way to research features and workflow.
Professional video content on YouTube is a great way to drive traffic to your site. YouTube videos tend to be top search results on keywords, and well-keyworded description with links will get you increased traffic.
Corporate buyers perceive software with solid tutorial content as superior since they know they’ll have fewer support issues. Conversely– long, boring in-house produced tutorial content is perceived as unprofessional and low-budget.
See our Software Training demo reel, read successful client case studies, and get in touch today at HiLo Media.