Producer Joseph Nilo scripted and producer Chuck Heilig shot and edited this product video for the pzizz handheld unit, a personal relaxation device. The goal was to promote the handheld unit with product use shots and an on-camera talent, without creating an “infomercial”-style video. Utilizing dreamy, out-of-focus footage and moody stock music, the video clearly communicates the benefits of having a daily “pzizz” to re-energize, de-stress, and relax.
HiLo Media produced multiple versions of the video based on SEO-related keywords to help the client deploy a successful viral marketing campaign for the unit, plus have a product overview video for the website.
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