The HiLo Media crew flew to Chicago to work with the Whole Foods Midwest marketing team and local chef Mindy Segal. They produced a series of HD recipe videos for a holiday viral video campaign, featuring some delicious holiday recipes using local foods.

Utilizing many years’ experience producing HD culinary video content, director Joseph Nilo and director of photography Chuck Heilig shot, edited, colored, mastered, and delivered the six-video series within a tight two-week deadline window.

The video was shot using two Sony EX-series HD cameras (wide shot and close ups) in real time and then edited down and matched with an opener and motion graphics to fit within a target time of 5 minutes per video.

HiLo Media photographer Chuck Heilig and chef Mindy Segal

This is the second series of holiday recipe videos produced for Whole Foods Midwest by HiLo Media. HiLo Media supervised the post-production on the 2009 videos featuring Chicago-native Top Chef winner Stephanie Izard.

See all the videos here:

Potato Latkes
Roasted Turkey
Pumpkin Pie
Sweet Potato Creme Brulee
Brown Rice with Smoked Portobellos