At HiLo Media, we have created thousands of animated product videos for all sorts of different products. Sometimes the product is a piece of software or mobile app. Sometimes the video is a 3D-animated electronic device. Sometimes the video is an explainer video for a service or SaaS launch that will communicate a brand message for a business. And other times the animated video is a medical device, product, or service.
Either way, a good animated product video will help reach new customers, educate existing customers, entertain viewers, and show off your product's features in an entertaining, engaging way.
What Makes a Good Product Animation Video?
When it comes to product animation, there is no one-size-fits-all solution. The style, length, tone and approach will all be dictated by the product itself and the target audience.
That said, there are certain elements that all good product animation videos should have:
1. A clear purpose
The first thing to consider is what the product video is trying to achieve. Is it an explainer video designed to introduce a new product? Is it a tutorial video showing existing customers how to use a new feature? Is it a brand video showcasing the company behind the product?
Once you know the purpose of the video, everything else will fall into place.
2. A strong script
A good script is the foundation of any good 2D animated product video or 3D product video. The story should be clear, concise and engaging, with a strong beginning, middle and end.
3. Engaging visuals
Animated Product Videos and explainer videos are all about the visuals. It's important to find the right balance between realism and style within the look and graphics , and to ensure that the visuals are in keeping with the tone of the video.
4. A professional voiceover
A professional voiceover will add polish and professionalism to your video. It's worth investing in a quality voiceover artist who can bring your script to life. We highly recommend-- don't do it yourself! Trust a voiceover professional
5. Music and sound effects
Music and sound effects can make a big difference to the overall feel of your video. They should be used sparingly, and should always complement the visuals and voiceover. Music should not get in the way but should convey the proper tone for your marketing and branding. And sound effects should add to the animated video, not distract from it.
6. A call to action
All good videos should have a call to action, and product animations are no exception. The call to action should be clear and concise, and it should align with the overall purpose of the video. You need to engage potential customers and then get them to go check out your products and/or services.
7. SEO considerations
If you want your video to be found online, you need to optimize it for search engines. That means including relevant keywords in the title, description and tags, as well as transcribing the audio so that search engines can index the content.
HiLo Media has extensive experience in creating animated product videos that deliver results. Get in touch today to find out how we can help you
Types of Product Animations
Screencast Animation
A screencast animation is a video that shows the user interface of a software application or website. It's an effective way to show how a product works, and can be used to create both explainer videos and tutorial videos.
2D Animation / Explainer Video
2D animation is the traditional hand-drawn style of animation. It's perfect for creating engaging, character-driven explainer videos and brand videos.
3D Animation
3D animation is a more realistic style of animation, which can be used to create product videos, explainer videos and even infographics. We can even create a compelling 3D animation product video from your CAD project file.
Product Animation Video Workflow
HiLo Media prides ourselves in being really easy to work with, and we'll make the product animation video production process painless.
Product Video Pre-Production
The first step is to contact us and tell us about your project. We'll then put together a proposal outlining the scope of work, the estimated length of the video, the proposed style and the price. Once you've approved the proposal, we'll start work on the script. We'll send you a draft for approval, and once it's been approved, we'll start storyboarding.
Product Video Production
Once the storyboard has been approved, we'll start work on the animation itself. We'll establish a design style based on your branding and any ideas you've communicated to us. We'll create a rough cut for you to review, and then make any necessary changes. Finally, we'll add the finishing touches to the video, including music, sound effects and a professional voiceover. Once you're happy with the video , we'll deliver the final file in the format of your choice. We can also provide ongoing video SEO services to ensure that your video continues to perform well in search engine results pages.
Some Good Animated Product Video Examples
ecamm Live Mac App Animated Video
iMazing App Screencast and 3D Animated Video
WebDrive Animated Explainer Video